Privacy Policy

We are committed to protecting your privacy. This Privacy Policy outlines how Ace Casual LTD (representing the X Rocker Brand) collects, uses, shares and protects any information which you give us through your use of our website (this site). We collect information about you to make online shopping at this site, uploading designs to this site possible and to enhance your user experience on this site.

We recommend that you print a copy of this Privacy Policy for your future reference. If you do not agree to this Privacy Policy then you must not use this site, order goods from this site or request technical support using the contact methods on this site.

Please note that we may change, modify, add to or delete portions of this Privacy Statement at any time. When we do this, we will notify you of these changes by inserting an “updated” icon next to the link for the Privacy Policy on each page of this site for one month from the date of the change. However, please note that it is your responsibility to regularly review the Privacy Policy of this site. If you no longer accept this Privacy Policy or any changes or variations to this Privacy Policy you must cease using this site. Your continued use of this site is deemed to be acceptance of this Privacy Policy and any changes thereto.


Our server logs automatically collect information, such as your IP address, your browser type and language, and the date and time of your visit, which helps us track users’ movements around our site and understand trends.

We may assign your computer one or more cookies which may collect information to facilitate access to our site and to personalize your online experience.

We may use standard Internet tools, such web beacons and cookies, which collect information that tracks your use of our site and enables us to customise our services and advertisements.

We may collect information that can identify you (“personal information”), such as your name and email address or any other information that you freely supply to us.


Cookies are small text files that are stored in the hard drive of your computer by websites that you visit. We use cookies to improve your experience and to provide services and advertising on our site. In particular, cookies are used to keep a record of your preferences.

Please see our full Cookies Policy below for more information on the type of cookies we use and why.


  1. Fulfill your requests for products and services;
  2. To process your payments;
  3. To provide accurate and efficient customer service for your X Rocker Products;
  4. To pass information about you to our external service providers and our employees. In the course of providing our services to you we may transfer your personal information outside the European Economic Area. We will ensure that appropriate security measures are put in place in such instances to protect your information;
  5. Facilitate efficient use of our site;
  6. Manage your account and your preferences;
  7. Analyse use of and improve our site, products and services;
  8. Identify and protect against fraudulent transactions and other misuses of our site;
  9. Enforce our Terms and Conditions.


We will not share information with any third parties except when you have been allowed to opt out in advance or except to the third parties detailed below:

  1. Service providers, such as credit-card payment processors, performing services on our behalf;.
  2. Other third parties in limited circumstances, such as complying with legal requirements, preventing fraud, and protecting the safety of our users.


Any person who registers as a user of this site represents that they are 18 years of age or older or that they are 13 years of age or over and have obtained the consent of a parent or legal guardian. We cannot and are not required to verify the age of users of the site. We do not knowingly collect information from children under the age of 13. If we discover that we have collected personal information from a child below the age of 13 we will delete that information as soon as possible. If you believe we might have any information from or about a child under 13, please contact us through our online UK support form.

If you are aged 13 or over but under the age of 18 you must obtain the consent of a parent or legal guardian each time you post any information on our site.


Any personal information which you volunteer in your public profile or any information which you post on our site as a comment will be available worldwide to anyone with access to the site.

Please do not post any information you are not happy to leave up indefinitely.

We recommend you do not post your name, address, telephone number, email address or anything else that may lead someone to identify you if this is something you are uncomfortable with.

Please note that certain information (such as photographs) which you may choose to provide might reveal your gender, ethnic origin, nationality, religion and/or sexual orientation.


  1. Not to provide personal information, although that may result in your inability to obtain certain services or use certain features of our site;
  2. To stop receiving promotional emails or newsletters from us by opting out of newsletter in your profile settings;
  3. To delete or decline cookies by changing your browser settings, although if you do so, some of the features or services of our site may not function properly;
  4. To review and update your personal information by contacting us at the email address below or, if you have an online account on our site, by logging into that account.


We have taken appropriate physical, electronic, and other security measures to help safeguard personal information which we collect online from unauthorized access, alteration, or disclosure.


Please note that any information that you provide will only be held for as long as necessary for the purpose for which it was provided.


We may aggregate data in an anonymous manner for statistical purposes for disclosure to advertisers or business associates.

By way of example, we may disclose to an advertiser the number of unique visitors to the site in a monthly period. Please note that under no circumstances will personally identifiable information will be disclosed.


Please be aware that you are not anonymous. Even if you use a username which does not reflect your real name we cannot guarantee that others will not be able to determine your identity.

Furthermore, Ace Casual LTD reserves the right to reveal your identity (or whatever information it knows about you) in the event of a complaint or legal action arising from any information or design posted by you on the site.


Material posted on the site may contain links to websites operated by third parties. Ace Casual LTD does not exercise any control or supervision over the content of these linked sites. Accordingly, this Privacy Policy does not cover these third party websites. We encourage you to read the Privacy Policies on these third party websites you visit to see what information they collect, use and share about you.


Ace Casual LTD reserves the right to transfer information including Personal Data to a third party in the event of its sale, merger, liquidation, receivership or transfer of all or substantially all of its assets provided that the third party agrees to adhere to the terms of this Privacy Policy and provided that the third party only uses your Personal Data for the purpose that you have provided it to us. You will be notified in the event of any such transfer and you will be afforded an opportunity to opt out.


Under data protection law, you may have a number of rights concerning the data we hold about you. If you wish to exercise any of these rights, please contact us at using our UK support form. For additional information on your rights please contact your data protection authority and see below.

  • The right to be informed. You have the right to be provided with clear, transparent and easily understandable information about how we use your information and your rights. This is why we’re providing you with the information in this policy.
  • The right of access. You have the right to obtain access to your information (if we’re processing it). This will enable you, for example, to check that we’re using your information in accordance with data protection law. If you wish to access the information we hold about you in this way, please get in touch (see Contact Details).
  • The right to rectification. You are entitled to have your information corrected if it is inaccurate or incomplete. You can request that we rectify any errors in information that we hold by contacting us (see Contact Details).
  • The right to erasure. This is also known as ‘the right to be forgotten’ and, in simple terms, enables you to request the deletion or removal of certain of the information that we hold about you by contacting us (see Contact Details). This right is not absolute and only applies in certain circumstances.
  • The right to restrict processing. You have right to ‘block’ or ‘suppress’ further use of your information. When processing is restricted, we can still store your information, but will not use it further. The right to data portability. You have the right to obtain your personal information in an accessible and transferrable format so that you can re-use it for your own purposes across different service providers. This is not a general right however and there are exceptions. To learn more please get in touch (see Contact Details).


In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.



Cookies are small text files that are stored in the hard drive of your computer by websites that you visit. We use cookies to improve your experience and to provide services and advertising on our site. In particular, cookies are used to keep a record of your preferences.

We also use temporary session cookies which enable a visitor’s web browser to remember which pages on this website have already been visited.

Most web browsers automatically accept cookies, but, if you wish, you can change the settings on your browser to refuse all cookies. However, you should note that disabling cookies may result in some parts of the site not working efficiently or in slower downloads.


When you use this site the following types of cookies can be set on your device:

  1. Cookies which are strictly necessary for the provision of the services on the site

These cookies enable services you have specifically asked for. Some examples of these cookies include:

  1. Identifying you as being signed in to the site and keeping you logged in throughout your visit on the site
  2. Remembering the content of your shopping cart while you are shopping on the site

These cookies do not usually contain any personally identifiable information.

  1. Functional cookies

These cookies allow the website to remember choices you make and provide enhanced and more personal features. Some examples of these features include:

  1. Remembering your preferences and settings such as redirecting to a mobile version of the site when you are browsing with a smart phone
  2. Remembering when you have voted for a design etc so that you do not do this more than once during your visit. These cookies permit us to provide you with a more personalised user experience

If you have an X Rocker account, a cookie on your computer lets us remember your username and email address so you don’t have to enter it again when you are commenting or voting.

  1. Other third party cookies

Please note that on our site we may embed content from third party websites, for example, YouTube or Facebook. By viewing and/or accessing this embedded content, these third party websites may set their own cookies on your web browser. Ace Casual LTD (trading as X Rocker and X Rocker Nation) does not exercise any control or supervision over embedded content from these third party websites. We do not control the use of these cookies in this embedded content and cannot access these cookies due to the way that cookies work. Cookies can only be accessed by the party who originally sets them. Accordingly, this Cookies Policy and/or our Privacy Policy do not cover these third party websites. Therefore, where you wish to access embedded content from third parties we would strongly encourage you to read the Privacy Policies and Cookies Policies from such third party to see what information they collect, use and share about you.







This cookie is used to identify users to the site so they can log in, place orders etc



To hide the 'accept the use of cookies' message when a user has already accepted them



To let the site know you’re logged in


Most web browsers automatically accept cookies, but if you wish, you can change the settings on your browser to refuse all cookies. In addition, you can modify the settings on your browser to be notified when a cookie is sent or to accept all cookies. You browser’s help screen will tell you how to change your settings. However, you should note that disabling cookies may result in some parts of the site not working efficiently or in slower downloads.


If you have any questions about our Privacy Policy, our Cookies Policy or our information practices, please contact us via our UK support form or by postal mail:

Ace Casual LTD UK, Bradford Road, Brighouse, West Yorkshire HD6 4DJ